Tahun : 2012 Pengarang : HS Anitha Penerbit : EXCEL BOOKS PRIVATE LIMITED Ket : Operations Research has gained wider acclaim in the modern complex business world. For
every complex problem of an industry today, well defined Operations Research tools are the
solace. Decision making in today’s social and business environment has become a complex task.
Well structured problems are routinely optimized at the operational level of organizations, and
increased attention is now focused on broader tactical and strategic issues. To effectively address
this problems and provide leadership in the advancing global age, decision makers cannot
afforded to make decisions by simply applying their personal experiences, guesswork’s or
intuitions, because consequences of wrong decisions are serious and costly. Hence, an
understanding of the applicability of the quantitative methods to decision making is of
fundamental importance to decision makers. Operations research is one such tool that helps in
comparison of every possible alternative (course of action) to know the potential outcomes,
permits examination of the sensitivity of the solution to changes or errors Ketegori : OPERATIONAL RESEARCH